Historic Broadcasting Agreement: ABS-CBN and GMA Strike Deal for ‘It’s Showtime’ Airings on GTV

(June 29, 2023) – In an unprecedented move for Philippine television, ABS-CBN and GMA Network have inked a groundbreaking deal for the popular noontime show ‘It’s Showtime’ to be broadcast on GTV.

GMA-7 and ABS-CBN executives and It’s Showtime hosts during the historic contract signing for the airing of Kapamilya noontime show on GTV, the free-to-air TV network of GMA-7. PHOTO/S: IT’S SHOWTIME FACEBOOK

Renowned for its fun-filled programming and beloved hosts, ‘It’s Showtime’ has become a staple of Philippine daytime TV since its inception on ABS-CBN. Despite the challenges faced by the network, the show has thrived and now stands poised for an exciting new chapter.

As part of the agreement, ‘It’s Showtime’ will continue to be produced by ABS-CBN but will have its timeslot on GTV, GMA’s free-to-air digital terrestrial television network. The move signifies a remarkable collaboration between two media giants usually viewed as competitors.

“This is a historic moment in Philippine broadcasting,” said Rafael S. Reyes, GMA Network’s President and COO. “We believe in the spirit of collaboration and are thrilled to bring ‘It’s Showtime’ to our viewers on GTV.”

The ABS-CBN management also expressed optimism regarding this agreement. According to ABS-CBN’s CEO, Carlo L. Katigbak, “This deal marks a new era for ABS-CBN and Philippine television as a whole. Our primary goal remains to provide quality entertainment to Filipinos, and this partnership allows us to do exactly that.”

Statement of Carlo L. Katigbak, ABS-CBN CEO, in the historic contract signing.

The exact date of ‘It’s Showtime’s’ debut on GTV has yet to be announced, but fans are eagerly anticipating the show’s next step in its ongoing journey.

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